Millions of Overseas Filipino Workers (OFWs) and diaspora Filipinos are active real estate buyers. But traditional channels don’t effectively reach them.
Housing Market Ads: Built for This Audience
Using Housing Market Ads, developers can:
• Geo-target OFWs in UAE, USA, Canada, and Singapore
• Serve ads in 11 native languages
• Focus on popular listing types such as pre-selling condos and suburban family homes
How It Works
• Launch your campaign on PhilippinesHousingMarket.com
• Get featured across 17 global real estate marketplaces
• Show dynamic display ads that follow users across devices
Why It Works for Diaspora Targeting
• OFWs already trust marketplaces specific to their location
• You’re not fighting for attention like you are on social platforms
• Every impression is to a qualified real estate shopper
With Housing Market Ads, Philippine developers can finally connect with OFWs and diaspora Filipinos where they’re already looking: real estate marketplaces. This is not just ads—it’s strategic digital placement that delivers real ROI.
