Luxury-Specific Targeting

• Listing Type Targeting – Focus on “luxury for sale” to filter out lower-budget buyers.

• Geo-Targeted Campaigns – Zero in on wealth hubs like Dubai, London, and Singapore.

• Property-Type Filters – Highlight high-end condos, penthouses, and villas.

Why This Attracts Global Investors

International luxury buyers value:

• Prestigious locations.

• Unique architecture and amenities.

• Strong appreciation potential.

Housing Market Ads ensures your campaign emphasizes these selling points to the right audience.

The post Selling Luxury Chinese Real Estate to Global Investors with Housing Market Ads first appeared on Housing Market Marketing by Housing Market Group.

Buyers from the two countries now account for 15% of international buyer transactions priced above £1 million (US$1.22 million) across the city’s prime areas, and 20% of deals above £10 million, overtaking investors from Russia and India who had previously been London’s biggest overseas spenders, the brokerage said.

The report didn’t state what time frame the data covers.

Since December 2019, when the U.K.’s general election delivered a welcome dose of political certainty to domestic and overseas buyers alike, Beauchamp Estates has sold more than £300 million worth of luxury London residential property to Hong Kong buyers in some of the city’s most-coveted neighborhoods, including Knightsbridge, Belgravia and Islington.

Buyers are typically purchasing new homes or historic properties that have newly refurbished super-luxury interiors, Marcus O’Brien, Sales Negotiator at Beauchamp Estates Private Office, said in the report.

According to a separate report from brokerage Aston Chase, demand has been increasing from Hong Kong in particular since the region’s widespread political protests began in March 2019.

Though interest waned at the start of the year and during the peak of London’s coronavirus lockdowns, since the English market resumed operating in recent weeks, inquiry levels from Hong Kong residents has increased by 50%, with buyers eager to make a deal before a possible second wave in coronavirus infections, Aston Chase said. 

New security laws in the region that are expected to be introduced by China imminently, and that could curb free speech and protest, are further underpinning demand, according to Mark Pollack, director and co-founder of Aston Chase, as is the U.K.’s announcement that it would potentially offer three million Hong Kong residents British citizenship in response to the new law.

The U.K.’s prime residential market has seen a “remarkable recovery” since the English real estate industry reopened in mid May after spending eight weeks under strict lockdown measures, Mansion Global previously reported.

The post Buyers from Hong Kong, China, Dominate London’s Luxury Real Estate first appeared on Housing Market Marketing by Housing Market Group.

In June, financing by Chinese property developers surged 66.2 percent month on month with the unleashing of pent-up demand, according to CRIC, a property research institution.

The figure was second only to that in January and represented year-on-year growth of 32.6 percent.

Real estate developers have seen the financing pressure eased in the short term because of the lower credit and domestic bond issuance cost, said Chen Mengmeng, a researcher of Shanghai-based real estate consultant firm Tospur.

However, China’s property firms may still face certain financing strain in H2 due to potential tightening in market liquidity and pressure from debt repayment, noted the research institute of online housing platform Beike.

The post China’s real estate financing warms up in June first appeared on Housing Market Marketing by Housing Market Group.

Across the mainland, malls and offices have reopened as life resumes. Property sales offices have reported an uptick of action as property buyers look to take advantage of discounts or finalize transactions which began before or during the country’s lockdown. The early returns are promising for those hoping to see a rapid property market recovery in Southeast Asia.

According to the Straits Times, Singapore-based CapitaLand recorded residential sales of CNY1.3 billion (USD 184.5 million) in March. The firm’s Chinese arm began reopening sales offices throughout the month and is now operating at full capacity. The March sales total was 5.5 times greater than the homebuilder’s sales in January and February combined.

The developer, which is also active in Vietnam in addition to China and its home base of Singapore, has resumed work on nearly all of its unfinished projects and is now focused on meeting annual sales and handover targets. CapitaLand believes demand from residential real estate didn’t change due to COVID-19 and this will power the property market through 2020 and beyond.

CapitaLand Group China President Lucas Loh told the newspaper the main change between the start of the COVID-19 shutdown and now is that Chinese property buyers are more discerning. He also noted that transactions at the company’s projects in China have been healthy since the reopening of sales offices. This show a sustained underlying demand for new homes.

At the end of March, CapitaLand sold all 288 units at a township in Xi’an within four days of the project’s launch. The total gross sales value was CNY405 million (USD64 million). There were also strong sales at projects in Shanghai and Guangzhou with the company expecting more property buyers in the coming months.

For property professionals in Southeast Asia, this could be an indication of what to expect in areas where demand was strong prior to the COVID-19 outbreak. At the moment, those working in real estate should remain in contact with clients waiting for the situation to pass and prepare themselves for an influx of business once the situation has improved.

The post What does CapitaLand’s sales in China tell us about a potential property market recovery? first appeared on Housing Market Marketing by Housing Market Group.