Econdo Condominium: The Jewel of Bangsaray

Located just 300 meters from the pristine Bangsaray beachfront, Econdo Condominium is Sisaran Group’s fourth project in this idyllic coastal town. Completed in 2024, the eight-story development offers a selection of modern residential units, including studio, one-bedroom, and two-bedroom configurations.

The project is designed with sustainability and comfort at its core, featuring open green spaces, natural airflow systems, and a range of premium amenities, such as:

• 2nd & 3rd Floor Open Gardens for relaxation and activities like yoga.
• A Rooftop Swimming Pool, Fitness Center, Sauna, and Steam Room for leisure and wellness.
• An on-site Café fostering community and convenience.

Econdo Condominium is a perfect blend of eco-conscious design and luxury living, making it a highly attractive investment for global buyers seeking sustainable and lifestyle-oriented properties.

Housing Market Group: A Gateway to Global Real Estate Agents

To maximize the international exposure of Econdo Condominium, Sisaran Group has tapped into Housing Market Group’s robust marketing infrastructure, which includes a direct connection to nearly half a million real estate agents worldwide. This partnership offers Sisaran Group access to a powerful ecosystem of tools and networks that ensure their projects are showcased to a targeted global audience.

Key benefits of this collaboration include:

1. Unparalleled Agent Network: With access to 486,500 real estate agents in diverse markets, Sisaran Group ensures that Econdo Condominium reaches potential buyers across continents, including Europe, North America, the Middle East, and Asia-Pacific.
2. Tailored Marketing Programs: Housing Market Group’s expertise in crafting customized campaigns allows Sisaran Group to highlight the unique selling points of Econdo Condominium, such as its eco-friendly design and premium amenities.
3. Co-Brokerage Opportunities: By collaborating with international agents, Sisaran Group facilitates co-brokerage agreements, expanding the reach and enhancing sales efforts.
4. Real-Time Data and CRM Tools: Housing Market Group provides state-of-the-art CRM systems, enabling Sisaran Group to track leads, manage agent interactions, and streamline the sales process effectively.

Reaching International Real Estate Investors

Sisaran Group’s innovative marketing strategy aligns perfectly with Housing Market Group’s global outreach capabilities. Through targeted campaigns and agent collaborations, Econdo Condominium has already garnered significant interest from international investors seeking properties in Thailand’s growing real estate market.

With Bangsaray’s reputation as a serene coastal destination just a short drive from Pattaya and its emerging popularity among expatriates and tourists, Econdo Condominium offers both an appealing lifestyle and a lucrative investment opportunity.

Pioneering Real Estate Marketing in Thailand

The partnership between Sisaran Group and Housing Market Group exemplifies how developers can harness technology and global networks to redefine property marketing. By tapping into a vast network of agents and leveraging strategic marketing programs, Sisaran Group has positioned Econdo Condominium as a prime investment opportunity on the international stage.

This collaboration not only highlights the innovative approach of Sisaran Group but also sets a new benchmark for real estate marketing in Thailand. With its eco-conscious design, luxury amenities, and strategic promotion, Econdo Condominium is poised to become a sought-after property among international investors.

Sisaran Group’s partnership with Housing Market Group is a testament to their commitment to innovation and global outreach. By leveraging a network of nearly half a million real estate agents worldwide, Sisaran Group ensures that Econdo Condominium is not just a local development but a global investment opportunity. For international real estate investors, Econdo Condominium offers a unique blend of sustainable living, luxury, and exceptional marketing exposure.

The post Sisaran Group: Expanding Global Reach with Housing Market Group’s Agent Network first appeared on Housing Market Marketing by Housing Market Group.

1. Highly Qualified Leads

Housing Market Ads prioritize delivering your campaigns to the right audience. By focusing on users who are genuinely interested in real estate, the platform ensures high-quality leads that are more likely to convert. With AI-driven retargeting tools and a user-friendly lead management system, you can identify, nurture, and close deals faster than ever.

2. Enhanced Visibility

With a vast global network spanning 17 marketplaces and over 39 million monthly listing views, Housing Market Ads provide unparalleled exposure. Whether you’re a local agent targeting nearby clients or a developer looking to attract international buyers, this platform ensures your listings are seen by the right people.

Additionally, the platform’s international reach includes multi-language translation options, allowing you to engage diverse audiences effortlessly.

3. Efficient Campaigns

Efficiency is at the heart of Housing Market Ads. By offering geo-targeted, property-specific advertising, it ensures that your campaigns reach the most relevant audiences. Whether you want to promote a condo in Bangkok or a family house in Phuket, the system uses advanced algorithms to maximize your campaign’s impact.

The platform also features exclusive options such as personalized digital showrooms and AI-driven display campaigns, which further enhance the value and visibility of your listings.

4. A Platform Built for Growth

Housing Market Ads cater to every stakeholder in the real estate sector, from developers to brokers. Tools like email campaigns targeting active accounts and customized landing pages make it easy to attract and engage potential buyers and renters.

The intuitive dashboard and detailed analytics provide actionable insights, enabling you to refine your campaigns and achieve higher conversion rates.

5. Cost-Effective Advertising

At a competitive CPM rate starting as low as $10, Housing Market Ads offer a cost-efficient way to amplify your reach without breaking the bank. This allows agents and developers to allocate resources effectively while achieving substantial ROI.

Start Your Journey with Housing Market Ads

In today’s digital age, adapting to innovative advertising solutions is crucial for success. Housing Market Ads provide the tools, reach, and efficiency needed to thrive in the real estate market. Begin harnessing the power of geo-targeted advertising today and connect with qualified buyers and renters like never before.

Let Housing Market Ads be the bridge to your next big sale.

The post Benefits of Using Housing Market Ads: Unlocking Real Estate Success first appeared on Housing Market Marketing by Housing Market Group.

Unlock the Power of Location-Based Ads

With Housing Market Ads, you can precisely target audiences based on their physical or search location. Whether your buyers are searching for properties in Bangkok or Miami, our geo-targeting technology ensures your ads appear to the right people.

• Why It Works:
• Connect with buyers actively looking in specific areas.
• Tailor messaging to local preferences for better engagement.
• Maximize ROI by focusing on location-specific audiences.

Housing Market Ads brings unparalleled efficiency to your campaigns, ensuring every impression counts in the areas that matter most.

Refine Your Audience with Property and Listing Types

Gone are the days of generic advertising. Housing Market Ads lets you target buyers and renters by property type—condominiums, villas, townhouses—and listing type, whether for sale, rent, or luxury.

• Benefits of Targeted Ads by Type:
• Reach the right audience based on their preferences.
• Customize ads to highlight features unique to property categories.
• Showcase luxury listings to high-net-worth individuals or focus on affordable housing for first-time buyers.

With Housing Market Ads, you can seamlessly align your message with your audience’s exact needs.

Show Ads Only to Qualified Real Estate Shoppers

Why waste resources on uninterested viewers? Housing Market Ads uses AI-driven retargeting and audience segmentation to ensure your ads reach only qualified real estate shoppers.

• How It Works:
• Analyze user behavior on the platform to identify active buyers or renters.
• Retarget users who’ve shown interest in similar properties.
• Segment audiences by budget, location, and property preferences.

By connecting your ads with the most promising leads, Housing Market Ads helps you increase conversions while minimizing ad spend.

Why Housing Market Ads Is the Go-To Platform

1. Comprehensive Reach:

• With a presence in 17 countries and over 39 million monthly listing views, Housing Market Ads provides unmatched access to real estate shoppers worldwide.

1. Cutting-Edge Technology:

• From geo-targeting to AI-driven retargeting, our platform uses the latest tools to optimize your campaigns for success.

1. Tailored Solutions for Every Need:

• Whether you’re a developer, agent, or homeowner, Housing Market Ads offers customizable options to fit your marketing goals.

1. Exceptional ROI:

• By focusing on qualified audiences, Housing Market Ads ensures every dollar of your ad spend delivers measurable results.

The Housing Market Ads Advantage

No matter your role in the real estate industry, Housing Market Ads is here to simplify and supercharge your marketing efforts. Our platform empowers you to target, refine, and optimize like never before, ensuring your properties stand out to the right audience at the right time.

Ready to transform your real estate marketing? Let Housing Market Ads be your trusted partner in achieving greater visibility, higher engagement, and faster results. Contact us today and experience the difference!

The post Maximize Your Real Estate Success with Housing Market Ads: The Go-To Platform for Targeted Marketing first appeared on Housing Market Marketing by Housing Market Group.

The Power of Targeted Ads in Real Estate

1. Reaching the Right Audience: Instead of broadcasting your message to a broad and unqualified audience, our system pinpoints potential buyers or renters who have demonstrated genuine interest in properties similar to yours.
2. Optimizing Your Budget: By targeting only qualified leads, you avoid spending on uninterested audiences, allowing every dollar to work harder and deliver measurable results.
3. Boosting Engagement and Conversions: Ads tailored to users’ interests and behaviors generate higher click-through rates and engagement, translating into more inquiries and faster sales or rentals.

How It Works: AI-Driven Targeting

Our advertising system uses advanced technologies to identify and target qualified real estate shoppers:

• Behavior Analysis: We analyze user actions on our platform—such as property searches, saved listings, and inquiry submissions—to determine who is actively in the market for a home.
• Retargeting: By using AI-driven retargeting, we re-engage users who have already shown interest in properties similar to yours. This keeps your property top of mind and encourages further action.
• Audience Segmentation: We divide users into highly specific segments based on their property preferences, location interests, budget range, and more. This ensures your ads are always relevant to the viewer.

Why It Matters for You

• Increased ROI: Ads shown to highly qualified leads result in higher conversion rates and a more efficient use of your marketing budget.
• Faster Results: By focusing on ready-to-buy or rent audiences, your properties receive the attention they deserve, reducing the time spent on the market.
• Improved Customer Experience: Qualified shoppers appreciate seeing ads tailored to their needs, making them more likely to engage with your listings.

Who Benefits from This Approach?

1. Real Estate Developers: Promote new projects to audiences who are already browsing similar property types or locations.
2. Agents and Brokers: Increase inquiries for specific listings by targeting users interested in those property categories.
3. Homeowners: Advertise your property to a curated audience of serious buyers or renters, ensuring your ad reaches those most likely to take action.

Why Choose Housing Market Ads?

At Housing Market Ads, our goal is to connect you with the right audience at the right time. By leveraging AI and cutting-edge technology, we eliminate guesswork from your marketing efforts and focus solely on results.

With over 39 million monthly listing views and access to a global network, our platform is designed to maximize your property’s exposure while ensuring every ad impression counts.

Ready to revolutionize your real estate advertising? Partner with us to reach qualified real estate shoppers and turn interest into action today!

The post Maximize Impact with Ads Shown Only to Qualified Real Estate Shoppers first appeared on Housing Market Marketing by Housing Market Group.

Housing Market Ads provides real estate agents with access to a global marketplace, enabling them to target local buyers while also attracting international investors looking for property opportunities. Here’s how real estate agents can use Housing Market Ads to tap into both local and global property markets and generate more leads.

• Leverage the International Reach of Housing Market Real Estate Marketplaces

One of the standout features of Housing Market Ads is its international reach. The platform operates across 17 international marketplaces, giving real estate agents access to a vast audience of property buyers from around the world. Whether you’re selling a beachfront property in Thailand or a luxury apartment in a bustling city, Housing Market Ads ensures that your listings are seen by potential buyers both locally and globally.

By advertising through Housing Market Ads, real estate agents can connect with international buyers who are interested in investment properties, vacation homes, or relocating to another country. This global exposure allows agents to target markets that they may not have been able to reach through traditional advertising methods.

• Geo-Targeting to Attract Local Buyers

While the international reach is a major benefit, Housing Market Ads also provides geo-targeting capabilities that allow agents to focus their campaigns on local buyers. This feature is ideal for agents who want to promote properties within a specific city, region, or neighborhood. 

For example, if you’re selling a new residential development in Bangkok, you can create ads that specifically target buyers in the surrounding areas or in major cities across Thailand. This ensures that your ads reach the people most likely to be interested in purchasing local properties.

By combining international exposure with localized targeting, real estate agents can craft campaigns that capture both local homebuyers and global investors, expanding their reach and increasing the chances of closing deals.

• Affordable and High-ROI Advertising

Housing Market Ads offers an affordable advertising option for real estate agents, with budgets starting as low as $5 per day. This low-cost entry point makes it accessible for agents of all sizes—whether you’re an independent agent or part of a large brokerage.

Compared to traditional advertising platforms like Google and Facebook, Housing Market Ads is designed specifically for the real estate industry. This means your ad spend is more likely to generate high-quality leads because you’re advertising directly within a marketplace where users are actively searching for properties. With Housing Market Ads, your advertising dollars go further by targeting high-intent property buyers, ensuring a strong return on investment (ROI).

• Advanced Retargeting to Re-Engage Interested Buyers

Many property buyers browse listings multiple times before making a purchase decision. Housing Market Ads offers advanced retargeting tools that allow agents to re-engage with buyers who have already shown interest in their properties.

For example, if a buyer views a property but doesn’t inquire immediately, retargeting ads can help keep that property in front of the buyer as they continue their search. This approach increases the likelihood of conversion by ensuring your listings stay top-of-mind throughout the buyer’s journey.

• Customizable Ads to Target Different Types of Buyers

Housing Market Ads provides real estate agents with the ability to customize their ads based on the type of property and the target audience. Whether you’re trying to sell luxury properties, attract first-time homebuyers, or connect with international investors, you can tailor your campaigns to appeal to each specific buyer group.

For instance:

– For international buyers, you might highlight the investment potential or visa benefits of purchasing property in a particular country.

– For local buyers, you can emphasize features like proximity to schools, shopping centers, or public transportation.

– If you’re marketing luxury properties, you can focus on exclusive amenities, lifestyle benefits, and the prestige of owning a high-end home.

By tailoring your messaging to match the interests and needs of different buyer segments, you can create more compelling ads that drive engagement and ultimately generate more leads.

• Maximize Your Reach with Global and Local Strategies

Real estate agents can use Housing Market Ads to blend local and international strategies, ensuring their properties reach a wide audience. For example, a property in a tourist destination like Phuket can be marketed to both local buyers interested in vacation homes and international investors looking for rental properties.

With Housing Market Ads, agents can adjust their campaigns in real-time, targeting specific regions, countries, or even buyer demographics, ensuring that every campaign is optimized for the best results.

• Build Trust and Credibility on an International Scale

For real estate agents looking to expand their business globally, building trust with international buyers is essential. Housing Market Ads allows agents to consistently present their properties in front of a global audience, helping to establish themselves as trusted experts in their market.

By showcasing your properties across multiple international marketplaces, you can build your brand’s credibility and attract buyers who may not be familiar with your agency or the local market. Over time, this increased visibility helps build trust and recognition, making it easier to attract international buyers looking for reliable real estate partners.

• Cross-Promote Multiple Listings

If you’re an agent with multiple property listings, Housing Market Ads allows you to cross-promote your entire portfolio. By creating ads for different properties in various price ranges or locations, you can reach a diverse audience of buyers, whether they are looking for an investment property, a vacation home, or a primary residence.

For example, an agent can run separate campaigns for luxury beachfront villas, affordable city apartments, and investment opportunities, ensuring that each segment of the market is covered. This cross-promotion helps to maximize exposure and increase the chances of attracting a buyer.

The post How Real Estate Agents Can Use Housing Market Ads to Attract Local and International Property Buyers first appeared on Housing Market Marketing by Housing Market Group.

Here’s a closer look at why Housing Market Ads is transforming the way real estate professionals advertise and the key benefits it offers:

• Affordable and Flexible Advertising

One of the standout benefits of Housing Market Ads is its affordability. With a starting budget of just $5 per day, it offers incredible flexibility for businesses of all sizes. Whether you’re a small independent real estate agent or a large property developer, you can customize your advertising spend to match your marketing goals. This low entry cost makes it an attractive option for businesses looking to test new markets or promote specific properties without breaking the bank.

• Unparalleled Reach to Active Property Shoppers

Housing Market Ads allows advertisers to tap into millions of active property shoppers across the Housing Market Group’s network. This network spans 17 countries and is used by buyers, renters, and investors searching for real estate listings. The ability to reach such a vast and engaged audience significantly increases the chances of generating high-quality leads and inquiries. 

For real estate agents and developers, this kind of exposure is invaluable—your ads are shown directly to people who are already in the market to buy or rent property, making every ad impression more meaningful.

• Targeted, Geo-Location Based Advertising

Reaching the right audience at the right time is crucial. Housing Market Ads provides geo-location-based targeting, meaning you can tailor your ads to specific regions, cities, or even neighbourhoods. This precision targeting ensures your advertising dollars are spent effectively, focusing on the areas that matter most to your business.

Additionally, this feature is perfect for local businesses such as home improvement stores, mortgage brokers, or even banks looking to connect with individuals in the home-buying process. By targeting ads to areas with high buyer interest, local businesses can get their services in front of potential clients when it matters most.

• Advanced Retargeting and AI-Driven Campaigns

Housing Market Ads takes advertising a step further with AI-driven retargeting tools. This technology allows advertisers to re-engage users who have previously viewed their listings, ensuring your brand stays top-of-mind for those actively searching for properties. The platform also identifies lookalike audiences—users with similar behaviours and interests—so you can expand your reach to potential customers who are likely to be interested in your services.

This retargeting capability helps maximize your ROI by keeping your ads in front of highly interested prospects, increasing the chances of conversions.

• User-Friendly Dashboard and Insights

Managing and tracking your advertising campaigns is made easy with Housing Market Ads intuitive dashboard. Advertisers can monitor campaign performance, adjust budgets, and refine targeting based on real-time data and insights. This level of control allows for constant optimization, ensuring your ads deliver the best possible results.

By offering comprehensive analytics, Housing Market Ads ensures you can make informed decisions, enabling you to fine-tune your strategies for better engagement and conversions.

• Multi-Industry Appeal

While Housing Market Ads is perfect for real estate agents and developers, its benefits extend far beyond just the real estate sector. Mortgage brokers, banks, home renovation services, and local businesses can also take advantage of the platform. For example, mortgage brokers can run ads targeting buyers in the final stages of their home purchase, while banks can promote special home loan packages to qualified leads. Local businesses like furniture stores or moving companies can also promote their services to new homeowners in their area.

The versatility of the platform allows businesses across industries to harness the power of targeted advertising within the real estate ecosystem.

• Boost Your Brand Visibility

Housing Market Ads not only help generate leads but also provide a significant boost to brand visibility. Whether you are looking to become the go-to real estate agent in your area or want to increase awareness for your property development projects, having your ads displayed in front of millions of users ensures your brand is seen and remembered. With geo-location-based ads, your business becomes a familiar name among local property seekers.

The post Unlocking the Power of Housing Market Ads: Benefits for Real Estate Professionals first appeared on Housing Market Marketing by Housing Market Group.

The 2020-21 Top Ten Issues Affecting Real Estate, discussed recently in a webinar with real estate editors, shows the deep effect of the pandamic on factors affecting the real estate market.

“The change wrought by the COVID-19 crisis and its aftermath will teach us about priorities, resilience, and demand in ways that we did not dare test before,” Michel Couillard, 2020 global chair of the CRE, said in prepared remarks.

He  noted that the top 10 issues are “highly interrelated” and the list attempts to explain the effect of the coronavirus on an already dynamic real estate environment.

Pointing out that real estate is a lagging industry and the effects of the pandemic may not become clear for several years, the CRE report list suggests that COVID-19 may lead to increased demand for real estate — due to the need for social distancing in business, government and entertainment venues — or lower demand as virtual work expands.

“Demand will be defined by the extent to which this crisis leads us to abandon old habits and adopt new ones,” the CRE writes.

Economic challenges are the second largest factor facing the real estate industry, according to the report, with significant segments of the economy “debilitated” in the wake of the pandemic.  Those include leisure and hospitality, retail, air travel and construction, which are likely to rebound slowly into 2022. Also, the CRE list notes, the health care industry is facing a squeeze because of the coronavirus crisis, and the stay-home orders are affecting state and local tax revenue.

“Such risks suggest an unusual “W-shaped” recession, a second contraction following the initial improvement of a partial economic reopening,” the CRW wrote.

Next on the list are other economic factors are capital market risk, and public and private debt.

According to the CRE, volatility has spiked since the middle of March, which makes it more difficult to price debt. And as for the public and and private debt, real estate is local and the value of commercial real estate can be affected by local debt that’s paid by local taxes.

Affordable housing, the next challenge on the list, was an issue even before the COVID-19 pandemic, with the shortage strongly affected by a “Not in My Backward” mentality. The CRE said solutions include expediting the approval process for affordable housing, expanding taxpayer-funded front-end subsidy programs, and strategic use of zoning.

Sixth on the Top Ten list is the flow of people, which has been slowed by the pandemic and by restrictions to immigration, which leads to reduced demand for housing. Space utilization, which is seventh on the CRE list, is also expected to have a lasting impact on the design and use of real estate due to the pandemic as the safety of building occupants is a vital focus.

Rounding out the list are technology and workflow; infrastructure; and environmental, social and governance (ESG) factors.

The post COVID-19 Heads Top 10 List of Factors Affecting Real Estate first appeared on Housing Market Marketing by Housing Market Group.

JLL’s study monitored international grade hotels and serviced apartments across Bangkok from January to April 2020. Findings show that over 80% of the city’s serviced apartments remained open at the end of April, with the average occupancy rates declining 30% year-on-year. During the same period, the majority of hotels across the city were shut down and those that remained open saw occupancies drop by nearly 50% year on year, many into single digits.

“Whilst the ongoing tourism market slump has forced the majority of hotels across Thailand to close their doors in order to lower their fixed costs, most of the Bangkok’s serviced apartments have remained open to serve long-stay guests,” according to Pimpanga Yomchinda, Vice President, Investment Sales Asia, JLL Hotels and Hospitality Group.

“Tourists or short-stay guests represent a smaller demand source in Bangkok’s serviced apartment sector. Though we have seen serviced apartments shifting their guest acquisition strategies by increasing the portion of short-stay guests in recent years, long-stay guests, most of whom are expatriates, have remained their top source of demand. This explains why the serviced apartment sector has felt relatively smaller impact from Covid-19 than hotels that rely more on short-stay demand from tourists.”

JLL’s study indicates that historically, the average distribution between short- and long-stay guests in serviced apartments has been 25/75 with a gradual shift in recent years to 40/60. The majority of hotels don’t have long-stay guests. While most traditional hotels don’t target long-stay guests, there has been a recent trend in hotels expanding into the extended-stay market, notably Bangkok Marriott Hotel the Surawong and the upcoming Novotel Living Bangkok Sukhumvit 34.

Alex Sigeda, Vice President, Strategic Advisory & Asset Management, says “With core demand from long-stay customer base, serviced apartments have proven more resilient than other hospitality segments in times of crisis. A similar pattern was witnessed during past events that had major effects on Thailand’s tourism industry, such as the Great Flood in 2011, political unrest in 2013-2014 and the Thai baht appreciation in 2019.”

Whilst the Covid-19 outbreak crisis has led to many new normals in the hospitality industry, JLL expects the pandemic to also accelerate the emergence of a hybrid accommodation development format that combines hotel and serviced apartments.

“As investment asset classes, serviced apartments and hotels have their respective advantages and disadvantages. The former generally offers a more efficient and stable operation that keeps the operator relatively safe in a down market. The latter generally offers more yielding opportunities during periods of high demand, given a more flexible inventory without long-stay offerings,” according to Sigeda.

To help bridge the gap between these two models, regional and global operators have been introducing a number of hybrid options into their brand stables, focusing on short-stay demand, while still reserving a portion of their room inventory for the long-stay segment, according to Pimpanga.

“We expect this trend to grow further as operators have realized complementary advantages of the two accommodation types. Among the recent examples in Bangkok are Staybridge Suites Thonglor by IHG and the upcoming Lyf Sukhumvit 8 by Ascott.”

The post JLL sees bright future for post-Covid Thai real estate market first appeared on Housing Market Marketing by Housing Market Group.

In Thailand, where 90% of real estate buyers are from China, Hong Kong and Singapore, the real estate market faces its biggest crisis yet. The real estate market contributes 6% of Thailand’s gross domestic product and is heavily linked to the tourism sector, which saw arrivals drop by 76.4%—with visitors from China down by 94%.

Thailand’s real estate market faced challenges before the pandemic

The Asia-Pacific real estate market saw a record US$14 billion in investment in 2019. In recent years, Thailand has closed the gap between it and Malaysia as the third biggest real estate market in Southeast Asia behind Singapore.

However, before the coronavirus put a stop to everything, the growth of Thailand’s real estate market was slowing—down from around 5-7% to 3-5%. Several factors contributed to the contraction. The Chinese yuan weakened against the Thai baht, and a global slowdown saw both China and Thailand’s economies take a hit.

The Bank of Thailand introduced new mortgage regulations as household debts rose, squeezing local purchasing power. This left the real estate market more reliant than ever on foreign investment. The move was unpopular within the industry. “Frankly, I want the Bank of Thailand to recall the measure,” said Thai Real Estate Association President Pornnarit Chuanchaisit.

The pandemic could drive real estate market changes

The pandemic hit Thai developers hard. They were already expecting worse returns in 2020 than in 2019 and were cutting costs as much as they could. With hundreds of thousands of unsold units to shift, they now fear the worst: 18 months of slow growth and difficult recovery.

When the economy gets moving, the market will favour buyers with property prices lower than before the pandemic. In the short term, any deals in the pipeline have been delayed or postponed. Developers are doing what they can. They are allowing investors more time to transfer funds in order to complete their purchases. They could also turn their attention to selling to the local market, given that foreign investors cannot yet enter the country.

There will be hard times ahead for real estate developers, but there is some cause for optimism. Now is the time for developers to innovate and improve on their existing offerings to tempt investors.

For example, some may take the opportunity to build in new features to their properties, such as better air filtration systems and property management. In this way, they can attempt to future-proof buildings against similar crises to come. By enhancing their offerings and giving discounts, developers should still be able to tempt Chinese investors to part with their yuan.

There are signs that buyers will return to Thailand

Thailand remains an attractive proposition for prospective buyers. Some experts forecast that its economy will pick up as early as late summer, or more conservatively by the fourth quarter. Others predict a surge in activity later this year, suggesting the market is resilient enough to rebound. Thailand’s real estate market is not hindered by high debt levels and there are reserves available.

Thailand’s economy and the real estate sector has a good track record of recovering from fiscal shocks, from global economic crashes to epidemics and the 2004 tsunami. As a result, economists labelled the country “Teflon Thailand”. While COVID-19 is unprecedented in its spread and impact, investors will have more confidence in regions that have proved their resilience before.

A more general trend shows Chinese buyers turning away from buying property in Europe and the US and seeking to invest closer to home. With its stable currency, good healthcare standards and excellent universities, Thailand’s real estate market is well-placed to benefit. Furthermore, it remains one of the leading destinations Chinese people choose when retiring abroad.

Analysts predict recovery and encourage investment

Prices will drop once business resumes. Thailand’s weakening currency presents an opportunity for foreign investors who will get more for their money than they would have done a year ago. Now is a good time to buy low and wait for prices to rise. If, as predicted, the economy picks up, they will be sitting pretty: Thai properties generate good yields and maintenance fees are very affordable.

And the Chinese are still interested. Even in July, when the market was beginning to contract, they were still keen to buy property in Thailand. “Chinese investors want to choose markets that are closer to home, require less capital and offer better yields,” explained Georg Chmiel, executive chairman of overseas property purchasing website Juwai.com. “The Asia Pacific region, and especially Southeast Asia, ticks all three boxes.”

COVID-19 forced the Thai real estate market to hit the pause button. By taking time now to innovate, create new selling points and embrace technology, developers can mitigate against the declining market. This may be more of a hard reboot, perhaps, rather than a pause—but it’s one that the market could have done with anyway. For real estate in Thailand, there are challenges ahead, but it stands every chance of bouncing back in the wake of COVID-19.

The post Can Thailand’s real estate market bounce back from COVID-19? first appeared on Housing Market Marketing by Housing Market Group.

The study found that 80% of would-be-buyers have either delayed their housing search or stopped it altogether

In all, the reasoning behind these delays is pretty unsurprising. 60% of those surveyed cited concerns over their future employment prospects and 54% talked about the inability to see homes in person as a main driver for their hesitance to buy in this market.

When asked what may need to happen in order for buyers to regain confidence in their ability to purchase a home, Chris Heller, Chief Real Estate Officer at OJO Labs had this to say:

“Those who did pause typically did either because they had an unforeseen circumstance, like job loss or furlough, or are halting their search due to a general fear of the unknown. Once consumers’ situations change, and we return to a semblance of normal, they’ll be ready to move forward again.”

Despite what the numbers suggest, it seems like many buyers still want to buy

For their part, the study found that those who are delaying their search are largely still looking at available listings. 28% still report looking at listing photos and 25% reported taking video tours. In fact, 30% reported looking at available listings more often than before their search was impacted by coronavirus.

On the other hand, 20% of buyers reported actually expediting their home-buying timeline in light of the virus, citing low interest rates and the potential to get a good deal on a home as their main motivation. Though, notably, a vast majority (74%) of those speeding up the process are repeat buyers.

To those buyers, Heller advises finding an experienced real estate agent, who can help guide them through this unprecedented climate.

As for how coronavirus has changed buyer expectations, the study finds that buyers are putting new emphasis on searching for better common spaces

Buyers reported that the following aspects held more important to them in light of the virus:

• Extra bedrooms (43.5%)
• Open floor plan (45.7%)
• Good lighting (45.7%)
• Kitchen style (50%)

On these changes, Heller says:

“Criteria that they once considered “wants” –– like a home office –– may turn into “needs” as a result of COVID-19. As the remote work trend continues beyond COVID-19, home location, and commute times, which are a driving force for buyers, will play a less important role in the home search for some buyers. Instead, they’ll prioritize different preferences like neighborhoods, communities, and lifestyle.”

Overall, there’s no denying that it will take some time to see just how severely this virus will impact buyers. However, this study seems to make one thing clear. Though, buyers are being cautious, the drive to own a home is still alive and well.

The post New Study Explores How Coronavirus Has Impacted Buyers In The Real Estate Market first appeared on Housing Market Marketing by Housing Market Group.