One of the biggest benefits of using your own analytics tool is being able to compare platforms head-to-head. With Google Analytics tracking enabled on Housing Market Ads landing pages, you can directly measure performance against Facebook Ads, Google Ads, or LinkedIn Ads.
Why This is Important
Different platforms attract different audiences. Housing Market Ads targets active real estate shoppers in 17 countries — a very specific, high-intent audience.
Key Comparison Metrics
• Cost per Click (CPC)
• Conversion Rate
• Cost per Lead (CPL)
• Average Lead Quality Score (if you track post-sale data)
Example
You may find that while Facebook delivers cheaper clicks, Housing Market Ads delivers higher conversion rates and better-qualified leads — which matters more in real estate sales.
