If you’re thinking about advertising your property or real estate services with Housing Market Ads, one of the first questions on your mind is probably: How much does it cost?
The good news is that Housing Market Ads uses a CPM pricing model — which is not only transparent and affordable, but also ideal for building visibility and attracting qualified leads.
Here’s a breakdown of what you can expect to pay, and how to get the most out of your campaign:
What is CPM?
CPM stands for Cost Per Mille, which means the cost per 1,000 ad impressions (views). You only pay based on how many people see your ad — not on clicks or leads.
For example:
- A $10 CPM means you pay $10 every time your ad is shown 1,000 times.
- If your ad is shown 50,000 times, your cost is $500.
Housing Market Ads CPM Pricing
The standard CPM rate across the Housing Market Ads network is $10. That gives you access to:
- 13 million+ real estate investors annually
- Ad placement across 17 real estate marketplaces
- Targeted exposure by country or buyer profile
- Support for static and dynamic banners
Campaign Package Examples
Here’s what typical campaign budgets might look like:
| Budget | Impressions | Duration | Ideal For |
| $100 | 10,000 | 7–14 days | Testing or limited targeting |
| $500 | 50,000 | 30–90 days | Single agent campaign |
| $1,000 | 100,000 | 2–3 months | Project launch or agency promotion |
| $2,500+ | 250,000+ | Ongoing monthly | Developer campaigns or big agency |
Note: Duration depends on how broad or narrow your targeting is. A focused campaign in one country might last longer than a high-traffic international campaign.
What’s Included in the Cost
- Ad hosting across Housing Market Group marketplaces
- Geo-targeting by country or region
- Support for banner uploads and landing page links
- Optional design assistance (extra fee)
- Real-time reporting dashboard
- Retargeting capabilities
No Hidden Fees
Unlike some ad platforms that charge setup or optimization fees, Housing Market Ads keeps it simple:
- No commissions
- No management fees (unless you request full-service setup)
- Just clear CPM pricing you control
Tips to Maximize Your CPM Budget
- Use strong visuals and headlines – Eye-catching ads drive more clicks per view.
- Target the right countries – Don’t waste impressions on irrelevant markets.
- Track performance – Adjust based on what countries or creatives convert best.
- Use dynamic banners – These generally have a higher click-through rate than static ads.
Clear Pricing, Smart Reach
Housing Market Ads gives you an affordable way to market your properties and services to international buyers. With just $10 per 1,000 views, you can launch global campaigns that deliver real results — without complicated pricing models or surprises.
