For real estate professionals, the cost-per-click (CPC) model often leads to wasted spend. Fake clicks, bots, and casual browsers drive up costs. That’s why Housing Market Ads uses a CPM-based pricing model—just $10 per 1,000 impressions—to maximize ROAS and reach more qualified leads.
With CPM pricing, you pay for visibility, not random clicks. And because Housing Market Ads places your banners only on active property marketplaces, you reach buyers already in the decision stage.
How CPM Boosts ROAS:
• Guaranteed Exposure: You know exactly how many people see your ad.
• Higher Conversion Intent: Audiences are already browsing properties.
• Lower Wasted Spend: No irrelevant clicks from unrelated audiences.
Example: A Thailand real estate agency spending $300/month can reach up to 30,000 qualified home shoppers, generating leads at a fraction of the cost compared to Facebook or Google Ads.
With Housing Market Ads transparent CPM model, measuring ROAS becomes simple, predictable, and powerful—perfect for real estate professionals who value performance over guesswork.
