Real estate developers face increasing competition when marketing new projects. Housing Market Ads provides a direct way to reach active property shoppers and investors. Launching a New Project Developers can create campaigns targeting: Location: Property Type: Listing Type: Example Campaign A developer launching a condominium project in Bangkok could target:
A successful advertising campaign begins with proper setup. Here are some best practices to maximize your Housing Market Ads performance. Use Location Keywords Always include a city or location. Examples: Location targeting often delivers the highest relevance. Include Listing Types Add listing intent keywords such as: This helps refine the
Keyword targeting is one of the most powerful features available within Housing Market Ads. Instead of targeting broad audiences, advertisers can target shoppers based on their property interests and locations. How Keyword Targeting Works Advertisers simply enter keywords related to: Examples: Bangkok Condo Sale Singapore Condo Rent Cyprus Investment Property
When creating a campaign with Housing Market Ads, advertisers can choose between Dynamic Ads and Static Banner Ads. Both formats can be highly effective when used correctly. Dynamic Ads Dynamic ads require: Benefits: Best For Static Banner Ads Static ads use professionally designed banner images. Supported sizes include: Benefits: Best
Housing Market Ads makes it easy for real estate agents, developers, property managers, and related businesses to reach active real estate shoppers. Unlike traditional advertising platforms that target broad audiences, Housing Market Ads focuses on people actively searching for property opportunities. Step 1: Create a Campaign Name The first step
Many advertisers believe they need dozens of keywords to create a successful campaign. In reality, some of the highest-performing Housing Market Ads campaigns use only two targeting factors: Example Campaigns Bangkok Condominium Sales Keywords: Phuket Investment Property Keywords: Singapore Rental Campaign Keywords: Dubai Luxury Real Estate Keywords: Why Simplicity Works
Property investors represent one of the most valuable audiences in real estate. Unlike owner-occupiers, investors often purchase multiple properties over time. Housing Market Ads enables developers to reach active real estate investors through location and listing-type targeting. Example Campaign A developer launching a project in Phuket could target: A developer
Not all property shoppers are looking for the same thing. Some users are searching for homes to buy. Others are looking for rental properties. Many investors focus exclusively on investment opportunities. Housing Market Ads allows advertisers to target audiences based on listing type. Available Listing Types Advertisers can create campaigns
Real estate is local. Even within the same city, buyers often focus on specific neighborhoods. Housing Market Ads allows advertisers to create highly targeted campaigns based on neighborhood-level targeting. Example Campaign A luxury condominium project located in Bangkok’s Thonglor district may target: Instead of advertising to everyone in Bangkok, the
One of the biggest challenges in real estate marketing is ensuring your advertising budget reaches the right audience. Many advertising platforms display ads to broad audiences who may have little or no interest in buying property. Housing Market Ads takes a different approach. Our platform allows advertisers to target active
