While Facebook is popular, it’s not ideal for real estate development campaigns.

Feature Facebook Ads Housing Market Ads

Audience Intent Low (browsing) High (active investors)

Targeting Broad Geo + investor-focused

Placement Social feeds Real estate marketplaces

Ad Type Mixed Banner (static & dynamic)

ROI Varies Proven for real estate leads

If your goal is qualified investor traffic, Housing Market Ads is the better choice—more relevant, more targeted, and purpose-built for property sales.