Real Estate Marketing. Built Around Your Business.
Housing Market Marketing is the professional marketing services division of Housing Market Group. Our marketing team helps real estate businesses plan, create, manage and optimize digital and offline marketing campaigns — from local lead generation to international property launches and major real estate events.
One marketing partner. Multiple channels. Local and international reach.
Digital Marketing. Offline Marketing. Events. Strategy. Execution.
Real estate marketing has become harder to hold in one head. A customer may find a business through a property portal, a search engine, a social feed, a short video, an email, an event, an outdoor poster, a referral or an advertising campaign — and rarely through only one of them.
Each of those channels has its own audience, its own creative requirements, its own buying mechanics and its own reporting. Run separately, by separate suppliers, they pull in different directions and nobody owns the result.
Housing Market Marketing brings them together under one coordinated team. Strategy, creative, campaign management, lead handling and reporting sit in the same place, which is what "Your External Real Estate Marketing Department" actually means in practice.
What we do
One Marketing Partner Across Every Channel
Marketing rarely fails because one channel was chosen badly. It fails because the channels were never joined up. These eight areas are run by the same team, against the same plan.
Marketing Strategy
Before anything is bought or built: what the business is trying to achieve, who it needs to reach, and which channels can realistically reach them.
—Campaign planning
—Positioning
—Audience definition
—Channel strategy
—Marketing roadmap
Campaign Management
The day-to-day work a campaign needs once it is live — the part that is usually underestimated and is where most of the value is either created or lost.
—Campaign setup
—Budget coordination
—Ongoing optimization
—Reporting
Creative Services
The advertising itself: concepts, copy and assets built for the channel they will run on rather than resized from something else.
—Advertising concepts
—Advertising copy
—Digital creatives
—Campaign assets
—Marketing materials
Lead Generation
Campaigns designed around an enquiry rather than an impression, with the destination, the form and the follow-up treated as part of the campaign.
—Buyer and seller enquiries
—Investor leads
—Agent leads
—B2B leads
—Registrations and appointments
Brand Marketing
How a business, an agent or a development is recognised and remembered, across every channel it appears in.
—Company positioning
—Agent branding
—Brokerage branding
—Development branding
Property Marketing
Marketing the property itself — a single listing, a portfolio, an investment asset or a whole development.
—Individual listings
—Developments
—Portfolios
—Investment properties
International Marketing
Selling property to buyers who do not live in the country it is in, which is a different exercise from selling it locally.
—Cross-border campaigns
—Target-market campaigns
—Localization
—International buyer acquisition
Event Marketing
Real estate events treated as marketing campaigns with a venue attached, rather than as logistics with an advertisement bolted on.
—Event planning
—Event promotion
—Coordination
—On-site management
Who we work with
Built for Real Estate, and the Businesses Around It
Every audience below is a real estate or property-related business. That focus is the point: a team that markets property all day knows what a launch weekend costs, why an investor enquiry is not a buyer enquiry, and how differently a development sells at home and abroad.
Selling and letting property
Businesses whose revenue depends on a property transaction completing.
Real Estate Agents
Brokerages
Property Developers
New Development Sales Teams
Property Owners
Commercial Real Estate
Property Management Companies
Real Estate Investment Companies
Technology and platforms
Companies selling to the industry rather than through it, where the buyer is an agent, a brokerage or a developer.
PropTech Companies
Real Estate SaaS
Real Estate Associations
Finance, legal and residency
Services a property buyer needs alongside the property, and which are bought at the same moment.
Mortgage Companies
Banks and Lenders
Insurance
Law Firms
Immigration and Residency
Relocation Companies
Property services and supply
Businesses reached through the same audiences, at a different point in the same journey.
Interior Design
Furniture
Renovation
Construction
Architects
Smart Home
Solar and Energy
Moving
Hospitality
International Property Companies
Digital marketing
Reach Customers Wherever They Discover Real Estate
Nobody looks for property in one place. A buyer might start on a portal, check the developer on a search engine, see a video on a phone at the weekend and open an email three weeks later.
We manage advertising and organic activity across the channels below. Which of them a business actually needs depends on its audience and its objective — not every business needs every platform, and recommending one that will not work is the fastest way to spend a budget badly.
Housing Market Ads
Reach Property Shoppers Inside the Housing Market Network
Housing Market Ads is Housing Market Group's own advertising product, running across the network of 34 country property portals. It is one channel within this managed service, not the service itself — and it is the one channel where the inventory, the audience and the reporting are ours. Advertising inventory is sold at $10 CPM; what Housing Market Marketing charges to plan and run the campaign is separate.
—Campaign strategy
—Audience selection
—Location targeting
—Property targeting
—Creative development
—Campaign setup
—Budget planning
—Ongoing optimization
—Reporting
—Landing-page strategy
—Lead-generation planning
Google Ads
Capture Active Search Demand
Search advertising reaches people who are already looking. For property that is the highest-intent moment there is, and also the most competitive, which is why the account structure and the negative keywords matter more than the creative.
—Keyword research
—Search campaigns
—Display campaigns
—Remarketing
—Video campaigns
—Performance campaigns
—Geographic targeting
—Audience targeting
—Ad creation
—Conversion tracking
—Budget management
—Ongoing optimization
—Reporting
Meta Ads
Reach Buyers Across Facebook and Instagram
Advertising on Facebook and Instagram reaches people before they start searching, which makes it the usual place to build an audience for a development that has not launched yet.
—Facebook advertising
—Instagram advertising
—Lead campaigns
—Traffic campaigns
—Video campaigns
—Retargeting
—Property campaigns
—Developer campaigns
—Brand awareness
—Audience development
—Creative testing
TikTok Marketing
Reach the Next Generation of Property Customers
Short-form video reaches a younger audience that is entering the market as first-time buyers and renters, and it rewards property content that is filmed rather than designed.
—TikTok advertising
—Video strategy
—Property promotion
—Development campaigns
—Short-form content concepts
—Audience targeting
—Lead-generation campaigns
—Ongoing optimization
LinkedIn Marketing
Reach Real Estate Professionals and Business Decision-Makers
The channel for selling to the industry rather than to the public: developers, brokerage owners, agents, real estate executives, investors, PropTech companies, property service providers and corporate real estate professionals.
—LinkedIn advertising
—Company page strategy
—Sponsored content
—B2B lead generation
—Executive positioning
—Industry content
—Recruitment campaigns
—Event promotion
X Marketing
Announcements, Market Commentary and Campaign Amplification
A short-form channel used mainly for timing: market updates, development announcements, event news and amplifying a campaign that is already running elsewhere.
—Brand communication
—Market updates
—Industry commentary
—Development announcements
—Event announcements
—News distribution
—Campaign amplification
Housing Market Marketing manages advertising on third-party platforms on behalf of its clients. Housing Market Marketing and Housing Market Group are independent of, and unaffiliated with, those platforms and their owners. Platform names and product names are used here only to describe the services we manage, and belong to their respective owners.
Beyond advertising
The Work That Makes Advertising Worth Buying
Advertising rents attention. These five build something that keeps working after the budget stops, and they decide what happens to the attention once it arrives.
Email Marketing
Turn Contacts Into Long-Term Opportunities
Most property decisions take months. Email is the only channel that stays in contact for that long at a cost that does not rise with the wait. It runs on the email and customer-management infrastructure Housing Market Group already operates rather than on a new stack.
Email strategy
Newsletters
Property campaigns
Buyer campaigns
Investor campaigns
Developer updates
Agent communication
Lead nurturing
Re-engagement campaigns
Event invitations
Product announcements
Automated journeys
Segmentation
Reporting
Social Media Management
A Channel Plan, Not an Account on Every Platform
Which platforms a business should be on is a decision, not a default. We plan and produce for the ones its audience actually uses, and say so when one of them is not worth the effort.
Social media strategy
Content calendars
Copywriting
Creative production
Property content
Market content
Video concepts
Campaign content
Brand consistency
Performance review
Content Marketing
The Material Every Other Channel Needs
Advertising takes people somewhere. Content is what is there when they arrive, and what search engines and answer engines read when nobody is advertising at all.
Real estate articles
Market guides
Area guides
Investment content
Development content
Buyer guides
Seller guides
Social content
Email content
Thought leadership
Landing-page copy
SEO
Build Long-Term Search Visibility
Search visibility is built slowly and kept cheaply, which makes it the opposite of advertising and a useful thing to run alongside it. Nobody can promise a position in a result nobody controls, and we do not — the work is research, structure, content and technical correction.
SEO strategy
Keyword research
Location SEO
Property SEO
Content strategy
Technical recommendations
Local SEO
International SEO
Landing-page optimization
Website and Landing Page Support
Campaigns Need Somewhere to Land
A campaign is only as good as the page it sends people to. We build and optimize the destinations, working with Housing Market Cloud, Housing Market CRM and the existing Housing Market Group web infrastructure where they fit.
Campaign landing pages
Property landing pages
Development websites
Lead forms
Conversion optimization
Campaign messaging
Calls to action
Tracking and measurement
Offline marketing
Marketing Beyond the Screen
Property is still sold in physical places. A hoarding outside a site, a brochure in a sales gallery and a printed price list do work no advertisement can do, because they are present at the moment someone is standing on the plot.
Housing Market Marketing plans and coordinates this work. Depending on the market and the item, production may be handled by our team or by a specialist production partner we brief and manage on your behalf — which is normally the difference between a brochure printed locally and one shipped across a border.
Print advertising
Brochures
Flyers
Billboards and outdoor advertising
Signage
Sales materials
Direct marketing
Promotional materials
Event marketing
Real Estate Events — From Strategy to Execution
An event is a marketing campaign with a room at the end of it. The room is the easy part; filling it with the right people, from the right markets, at the right point in a sales cycle, is the marketing.
We plan, promote, coordinate and manage real estate events nationally and internationally — including the advertising that fills them and the follow-up that decides whether they were worth holding.
National Events
Events held in the market the property is in, where the audience is local and the job is attendance and momentum.
Property launches
Development launches
Investor presentations
Agent events
Brokerage events
Real estate exhibitions
Property showcases
Sales events
Networking events
Seminars
Conferences
Workshops
Roadshows
International Events
Selling property abroad often needs physical presence in the buyer market. That is a longer exercise: choosing the market, finding the venue, working with local partners, filling the room from cold, and following up across a time zone.
—Market selection
—Event strategy
—Venue coordination
—Local partner coordination
—Agent invitations
—Buyer invitations
—Advertising
—Digital promotion
—Email campaigns
—Registration management
—Event materials
—On-site coordination
—Follow-up campaigns
—Lead management
Venues, meeting space and local support are arranged for each event. Housing Market Group does not own venues or offices in the destination markets, and this site does not claim otherwise.
Bring Your Development to International Buyers
A property roadshow takes one development to several cities or countries in sequence, with a marketing campaign running ahead of each stop to fill it.
It is the most demanding thing on this page to run well, because six things have to happen in order and a delay in any of them empties the room.
Step 1
Project
What is being sold, to whom, and at what price point.
Step 2
Target Markets
Which countries and cities hold buyers for it, and why.
Step 3
Marketing Campaign
Advertising, email and agent outreach in each market, timed to the event date.
Step 4
Event
The presentation itself, with materials and staff in place.
Step 5
Leads
Registrations and enquiries captured and qualified on the day.
Step 6
Follow-Up
The campaign after the campaign, which is where most roadshow sales are actually made.
Launch Your Development With One Coordinated Marketing Strategy
A development launch normally means assembling a branding studio, a web developer, two or three advertising agencies, an events company and an agent network — then coordinating them yourself, in the weeks when you have least time.
Housing Market Marketing runs the whole launch as one plan with one team. The components below are the ones a launch usually needs; which of them a specific project needs is decided at the strategy stage, not sold as a bundle.
—Positioning
—Branding
—Project website
—Landing pages
—Housing Market Ads campaigns
—Google Ads campaigns
—Meta Ads campaigns
—TikTok campaigns
—LinkedIn campaigns
—Email marketing
—Social media
—Content
—Agent outreach
—International distribution
—Events
—Roadshows
—Lead management
—Reporting
International marketing
Market Properties Beyond Their Home Country
A development that sells slowly at home may sell quickly to buyers two thousand kilometres away, and the difference is rarely the property. It is whether anyone in that market has heard of it, in a language they read, with a route to ask a question.
Housing Market Group operates property portals across 34 countries, which is where the operating knowledge behind this service comes from: what a listing looks like in each market, how buyers there search, and which agents already work with foreign stock.
Target-country strategy
Buyer personas
Geographic campaigns
Localized advertising
International agent outreach
Multilingual content
Investor communication
Events
Roadshows
Lead generation
Lead follow-up
Campaign languages are agreed per market as part of the strategy, and depend on the target country and the channels chosen.
Multi-channel
One Campaign. Multiple Channels. One Strategy.
A single buyer rarely arrives in a single step. A realistic path through a well-run development campaign looks like this — and every step is a different supplier if the campaign is not coordinated.
01Sees a Housing Market advertisement on a property portal
02Searches for the development by name
03Lands on a campaign page built for that search
04Sees a remarketing advertisement on Facebook or Instagram
05Watches a short video of the building on TikTok
06Receives an email with the floor plans and the price list
07Registers for a launch event or a roadshow
08Speaks to an agent
09Makes an enquiry
Housing Market Marketing is the team coordinating those touchpoints, so the message, the timing and the measurement are the same at every one of them.
Managed marketing
Your External Real Estate Marketing Department
Most real estate businesses do not need a full internal marketing team, and building one is slow, expensive and hard to keep. What they need is the output.
Housing Market Marketing can operate as that department: an ongoing team that owns the plan, runs the channels, handles the creative, manages the leads and reports on all of it — or, where a business already has its own marketing people, as the specialist arm alongside them handling only the parts they do not cover.
This is not all-or-nothing. Businesses take the full managed service, a single channel, or a defined project such as one launch or one roadshow.
A launch, an exhibition, an investor evening, a conference or an international roadshow.
Start here →
How we work
From Marketing Objective to Measurable Campaign
01
Understand Your Business
What you sell, where, at what price, to whom, and what has already been tried.
02
Define the Audience
Who the campaign has to reach, in which countries and cities, and at which stage of their decision.
03
Build the Strategy
Channels, messages, creative direction, budget split between media and management, and how success will be measured.
04
Create the Campaign
Creative, copy, landing pages, tracking and the campaign structures inside each platform.
05
Launch
Campaigns go live in a deliberate order, so early data can inform what is still to start.
06
Manage and Optimize
Budgets, audiences, creative and bids are adjusted against what the campaign is actually doing.
07
Report
What ran, what it cost, what it produced, and what we recommend changing next.
Why Housing Market Marketing
A Marketing Team That Already Knows the Industry
Real Estate Focus
This team markets property and property-adjacent businesses, and nothing else. No learning curve on what a launch weekend is, or why an off-plan buyer behaves differently from a resale buyer.
Digital and Offline
A hoarding, a brochure and a search campaign are planned together, by the same people, against the same objective — rather than bought from three suppliers who never speak.
Multi-Platform
Advertising is managed across our own portal network and the major third-party platforms, so the channel mix follows the audience rather than a supplier’s specialism.
Local and International
Local campaigns in a single city, and cross-border campaigns into buyer markets, run by a group operating property portals in 34 countries.
Connected Technology
Advertising, customer management, property data and market intelligence already exist as working Housing Market Group products, so campaigns can plug into them instead of into an integration project.
One Marketing Partner
One team, one plan and one point of contact, in place of an agency for each channel and a coordinator for the agencies.
Strategy and Execution
The people who write the plan are the people who run it, which is the only reliable way to find out whether the plan was any good.
The Housing Market ecosystem
Marketing Inside a Real Estate Ecosystem
Housing Market Marketing does not operate in isolation. It sits inside a group that already runs the advertising inventory, the customer management, the property data and the portals — which is why a campaign here can be connected to the systems that handle what it produces.
The agent platform. Agent-facing campaigns run through the portals and the existing tools in the meantime.
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Pricing
How Pricing Works
Marketing services are quoted based on scope, channels, markets, media budget and management requirements.
There are no fixed packages on this page, because there are none. A single-city listing campaign and a four-country roadshow are not the same piece of work and pricing them from the same table would only be accurate for one of them.
Two things are always quoted separately, and it is worth knowing which is which before comparing any proposal.
Media and advertising spend
What is paid for advertising inventory — to a third-party platform, or to Housing Market Ads, where the published rate is $10 CPM. This is your budget, spent on your campaign.
Marketing management fees
What is paid to Housing Market Marketing for strategy, creative, campaign management, optimization and reporting. Quoted against the scope agreed, and separate from the media budget.
Questions
Frequently Asked Questions
What is Housing Market Marketing?
It is the professional marketing services division of Housing Market Group. A marketing team you engage to plan, create, manage and optimize marketing for a real estate business — across digital advertising, offline marketing, content, lead generation, international campaigns and events.
Is this the same as Housing Market Ads?
No. Housing Market Ads is an advertising product: inventory across the Housing Market portal network, bought by impression. Housing Market Marketing is a managed service. It can run Housing Market Ads campaigns for you, and it also runs advertising on third-party platforms and everything else on this page.
Who can use the service?
Businesses operating in or around real estate: agents, brokerages, developers, new development sales teams, property owners, commercial and investment firms, property managers, PropTech and real estate SaaS companies, and the mortgage, banking, insurance, legal, residency and relocation businesses that serve property buyers.
Do you only market properties?
No. A large part of the work is marketing real estate businesses and real estate services rather than individual properties — brokerage growth, agent branding, PropTech customer acquisition, mortgage and residency campaigns, and B2B lead generation aimed at the industry.
Which digital channels do you manage?
Housing Market Ads, Google Ads, Meta Ads across Facebook and Instagram, TikTok, LinkedIn and X, alongside email marketing, social media management, content marketing, SEO and the landing pages campaigns run to. Which of them a business needs depends on its audience and its objective.
Do you manage Housing Market Ads campaigns?
Yes. It is the one advertising channel where the inventory, the audience and the reporting belong to Housing Market Group, so campaign setup, targeting, optimization and reporting are handled directly rather than through a platform interface.
Do you manage Google Ads?
Yes — search, display, remarketing, video and performance campaigns, including keyword research, account structure, geographic and audience targeting, conversion tracking, budget management and reporting. Housing Market Marketing manages advertising on Google as an independent agency and is not affiliated with Google.
Do you manage Facebook and Instagram advertising?
Yes, as Meta Ads: lead campaigns, traffic campaigns, video, retargeting, property and developer campaigns, audience development and creative testing. Housing Market Marketing manages advertising on Facebook and Instagram as an independent agency and is not affiliated with Meta.
Do you manage TikTok marketing?
Yes — advertising, short-form video strategy, property and development campaigns, audience targeting and lead-generation campaigns. Housing Market Marketing manages advertising on TikTok as an independent agency and is not affiliated with TikTok.
Do you manage LinkedIn marketing?
Yes, mainly for businesses selling to the industry: advertising, company page strategy, sponsored content, B2B lead generation, executive positioning, recruitment and event promotion. Housing Market Marketing manages advertising on LinkedIn as an independent agency and is not affiliated with LinkedIn.
Do you manage email marketing?
Yes — strategy, newsletters, property and investor campaigns, developer updates, lead nurturing, re-engagement, event invitations, automated journeys, segmentation and reporting. It runs on the email and customer-management infrastructure Housing Market Group already operates rather than on a new stack.
Do you manage social media?
Yes: strategy, content calendars, copy, creative production, property and market content, video concepts and performance review. We plan for the platforms a business’s audience actually uses rather than opening an account everywhere.
Do you offer SEO?
Yes — SEO strategy, keyword research, location and property SEO, content strategy, technical recommendations, local and international SEO and landing-page optimization. Nobody controls a search result, so no ranking position or traffic increase is promised; the work is research, structure, content and technical correction.
Do you create landing pages?
Yes. Campaign landing pages, property pages, development websites, lead forms, conversion optimization and the tracking behind them, built on the existing Housing Market Group web infrastructure where it fits.
Do you offer offline marketing?
Yes: print advertising, brochures, flyers, billboards and outdoor advertising, signage, sales materials, direct marketing and promotional items. Depending on the market and the item, production is handled by our team or by a specialist production partner we brief and manage.
Can you manage a property launch?
Yes. A launch is run as one plan — positioning, branding, website and landing pages, advertising across the channels chosen, email, social, content, agent outreach, international distribution, the launch event itself, lead management and reporting.
Can you organize national real estate events?
Yes: property and development launches, investor presentations, agent and brokerage events, exhibitions, showcases, sales events, networking evenings, seminars, conferences, workshops and roadshows — including the campaign that fills them and the follow-up afterwards.
Can you organize international events?
Yes. Market selection, event strategy, venue coordination, local partner coordination, buyer and agent invitations, advertising and digital promotion, registration management, event materials, on-site coordination and follow-up. Venues and meeting space are arranged per event; Housing Market Group does not own venues or offices in those markets.
Can you run property roadshows?
Yes. A roadshow takes one development to several cities or countries in sequence: target markets, a marketing campaign into each one, the event, lead capture and a structured follow-up campaign. Most roadshow sales come from the follow-up rather than from the room.
Can you market a development internationally?
Yes. Target-country strategy, buyer personas, geographic campaigns, localized advertising, international agent outreach, multilingual content, investor communication, events and roadshows. Housing Market Group operates property portals in 34 countries, which is where the market knowledge behind this comes from.
Can Housing Market Marketing act as our external marketing department?
Yes — that is the most common way the service is used. An ongoing team owning the strategy, the channels, the creative, the leads and the reporting, without the cost and lead time of building an internal department.
Can you work alongside our internal marketing team?
Yes. Where a business already has marketing people, we take the parts they do not cover — a channel, a market, a launch, an event — and work to their plan rather than replacing it.
How does pricing work?
Marketing services are quoted based on scope, channels, markets, media budget and management requirements. There are no fixed packages published, because a single-city listing campaign and a multi-country roadshow are not comparable pieces of work.
Is advertising spend separate from management fees?
Yes, always, and they are quoted separately. Media spend is what is paid for advertising inventory — to a third-party platform, or to Housing Market Ads at its published rate of $10 CPM. Management fees are what is paid to Housing Market Marketing for the work of planning and running the campaign.
How do I request a marketing plan?
Complete the marketing plan request on this site, describing your business, your target markets and what you are trying to achieve. It reaches the Housing Market Marketing team, who will come back to you to discuss scope before anything is quoted.
Tell Us What You Are Trying to Achieve
Describe the business, the markets and the objective. We will come back with a marketing plan and a scope, and you will know what is media spend and what is management before anything is agreed.
Digital Marketing. Offline Marketing. Events. Strategy. Execution.